You can't use wildcards except for numbers.
Cursor macro
For this case I would recommend the {#cursor} macro.
- Title:
Heading 3 HTML(or something else) - Content:
<h3>{#cursor}</h3> - Autotext:
,h3
After typing ,h3, the cursor will be between the tags. Type your text, then press end.
This has the advantage that you can set your own trigger. Disadvantage: you have to create a phrase for every case.
Autotext macro
If you want to put everything in one phrase and don't need a special trigger character like the comma above, you may want to use the {#autotext} macro in addition to the {#cursor} macro.
- Title:
HTML tags(or something else) - Content:
<{#autotext}>{#cursor}</{#autotext}> - Autotext:
h1|h2|h3(add what you want here, but separate with a vertical line)