Каковы преимущества использования почтовых сервисов?

896
Alex Popov

Я хочу настроить небольшой список рассылки (около 100 писем) и отправлять письма примерно 1 раз в 1-2 недели. Почему я хотел бы использовать профессиональный сервис для этого, такой как MailChimp или Mad Mimi, вместо того, чтобы просто использовать Outlook?

1

1 ответ на вопрос

3
Jan Hudec
  • Using mail service (MailChimp, Mad Mimi, etc.):
    • They will handle tracking which addresses could not be delivered to and can provide tracking which users read the mails/clicked links via some redirector (to the extent users don't defend against this).
    • You don't have to install and set up anything special.
    • It ensures you don't leak the addresses in the headers.
  • Using mailing list software (majordomo, mailman, ezmlm and such):
    • It allows people to subscribe/unsubscribe themselves and can handle undeliverable addresses, but it does not handle tracking.
    • It allows whoever you want to allow to send email to the list.
    • It does not leak the addresses in the headers.
    • Disadvantage is that you have to install it.
  • Using outlook:
    • You have to exclude failed addresses yourself, manually.
    • You have to make sure you use the addresses in Bcc, not To. Writing the addresses in To is a privacy issue and huge faux pas.
    • It is more complicated to get the distribution list from some other system, e.g. CRM database.

Each of the methods will easily handle the load. Depends on what extra features you want.

Похожие вопросы