Каковы преимущества использования почтовых сервисов?

933
Alex Popov

Я хочу настроить небольшой список рассылки (около 100 писем) и отправлять письма примерно 1 раз в 1-2 недели. Почему я хотел бы использовать профессиональный сервис для этого, такой как MailChimp или Mad Mimi, вместо того, чтобы просто использовать Outlook?

1

1 ответ на вопрос

3
Jan Hudec
  • Using mail service (MailChimp, Mad Mimi, etc.):
    • They will handle tracking which addresses could not be delivered to and can provide tracking which users read the mails/clicked links via some redirector (to the extent users don't defend against this).
    • You don't have to install and set up anything special.
    • It ensures you don't leak the addresses in the headers.
  • Using mailing list software (majordomo, mailman, ezmlm and such):
    • It allows people to subscribe/unsubscribe themselves and can handle undeliverable addresses, but it does not handle tracking.
    • It allows whoever you want to allow to send email to the list.
    • It does not leak the addresses in the headers.
    • Disadvantage is that you have to install it.
  • Using outlook:
    • You have to exclude failed addresses yourself, manually.
    • You have to make sure you use the addresses in Bcc, not To. Writing the addresses in To is a privacy issue and huge faux pas.
    • It is more complicated to get the distribution list from some other system, e.g. CRM database.

Each of the methods will easily handle the load. Depends on what extra features you want.

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