Although your data (title & subtitle) are in the first cell of the 1st and 3rd rows, the rows are still seen by Excel as entire rows. You can not get it to ignore parts of rows.
Because of the width of your sheet, by default it prints down then over. It will see the top rows as blank space and treat is as such.
The best solution is to place the title and subtitle in the header. You can then move your data to the top of the sheet to remove the blank rows.
This will allow more header options of how to handle the titles.